Backstage Communications

Changing media landscape in Charlotte: Hyperlocal is in
April 28, 2015, 9:49 am
Filed under: Uncategorized

We have a fairly new crop of hyperlocal media outlets and blogs popping up in Charlotte. I put together a quick recap in case you are interested in following along (and many of you already are!).

Though most of these have significantly smaller audience numbers than traditional media outlets, they can often have a very targeted audience (for most of these, it’s a millennial and Gen X audience, well connected and engaged, local). If you know of other sites or outlets, please let me know and I’ll add them to my list!

(Note: if this is a topic that really interests you, I suggest you also read this great article on Neiman Lab that explores what the boundaries are when it comes to journalism today, and how the rise of digital tools is changing who defines journalism.)


Charlotte Five – launched in 2014 by the marketing/advertising department at the Charlotte Observer. Has about 5,000 views per day. Mission is to “make Charlotte the smartest and most connected city in the world. Great cities matter.” Here’s a Nieman Lab story about the format. Publish Charlotte’s “top 5 news and entertainment stories” each day at 7am. Sign up for newsletter here.


Charlotte Agenda – newly launched site and newsletter that publishes a handful of short articles each weekday morning and afternoon. Founded by Ted Williams, who started Charlotte Five a few months ago (see above). Stated mission is to “make Charlotte the smartest, most human city in the world” (sound familiar?). Topics include neighborhoods, beer, entrepreneurs, cool jobs, and working out. UPDATE: Views are now hovering in the 10,000/weekday range. This popular story about Chantilly has 3,600 views so far. Sign up for newsletter here. From Ted: We have no interest in scaling to other cities – instead of going wide we want to go deep. We bleed Charlotte. We’re in love with this city.



We Love CLT – Site launched in 2014, with mission “to support and bring together a community that isn’t defined by the industry you work in, the people you know or the place you are standing at this very moment.” This group hosts a speaker series once a month, plus a weekly newsletter sent each Friday. Click here to sign up for the newsletter. They encourage people to share online using #WeLoveCLT.


Charlotte Community Radio – newly launched non-profit local digital radio station, site and newsletter run by volunteers. They want to provide “a forum for people, issues and events that traditionally lack media access by promoting user-generated content and citizen journalism in an effort to engage the local community.” Arts, cultural and music programming will be produced or hosted by local artists, performers, musicians, storytellers, DJs, etc. Number of listeners/viewers unknown.

Other hyperlocal outlets (some are still in infancy, some are more established):

Detailed Block (thanks James for the tip!) – founded by local Charlotte residents and entrepreneurs who desire to change how local media is viewed and consumed. The site strives to connect the community with information pertaining to high growth Charlotte startups, while providing a quick snapshot of important news and discussion about the entrepreneurial ecosystem.

Offline Media (thanks Andrew for the tip!) – says their mission is “challenging people to live more interesting and memorable lives.” (a little vague, but it’s essentially a curated list of events and happenings by place).

QC Independent Radio – Born out of a love and appreciation for the classic radio format, as well as a vision for what the digital age can bring, QC Independent Radio aims to redefine the radio experience. (hat tip to Stephen!)

Life Inside the Loop

The Queen City Buzz

Popular hashtags to search for local content:




#gifwarsCLT (funny)


#instabeerupCLT and #cltbeer (beer lovers unite)

Lessons in reporting: Here’s to you, Dan Charles
April 8, 2015, 9:53 am
Filed under: Public Relations | Tags: , ,
Dan Charles, food and agriculture correspondent, NPR Morning Edition

Dan Charles, food and agriculture correspondent, NPR Morning Edition

I think NPR’s Dan Charles should win an award. Not just for writing or reporting – though I am certain he is deserving of awards in those categories. I have never followed Dan closely, although I enjoy his reporting on Morning Edition. But one of his stories last week has stuck with me for days now. Not because of the topic or content, but because Dan made three choices. He chose to:

  1. Admit that he had incorrectly reported something
  2. Educate himself and get to the bottom of the story
  3. Report a follow-up story, correcting himself and better educating listeners

After one of his stories about Iowa and farming and nitrates aired a few weeks ago, Dan received what he called a “disappointed email” from a listener, who was frustrated that he had blamed the nitrate problem on fertilizer only. The listener, an expert in this topic, hears this story all the time but knows that it’s not the whole story, and is having a hard time stopping the spread of false information.

I won’t go into the topic – click here to read the story if you’re interested. My interest is in how Dan responded. Instead of ignoring this email or getting upset, he says, “as soon as I read it, I knew that she had a point.” He did additional research, followed-up with the listener, and created a follow-up story to clear up the issue and help educate listeners.

When I heard this follow-up story on the radio one morning during my commute, I was floored. In a time when the news media is measured by how quickly news stories can be published, how much interest they can generate (shock factor is key), and how much money they can make for advertisers, it was so refreshing to see that there are still reporters working to get things right, dig deep and be a true resource.

Thank you for restoring my faith in the media industry, Dan. Here’s hoping more will follow your lead.

Defining and unbinding PR in 2015
January 9, 2015, 4:30 pm
Filed under: Uncategorized
PR in 2015 - image courtesy of Blue Rock marketing

PR: Image courtesy of Blue Rock marketing

The past couple of years have been quite a blur for me and for my career. Since joining Charlotte Center City Partners as Director of Communications, I have held on tight for an amazing roller coaster ride of learning, experiencing and understanding the role of PR and strategic communications in a variety of contexts. In late 2013, I was honored to receive the PRSA Charlotte “Young Professional of the Year” award, and in May 2014, I graduated from the Knight School of Communication at Queens University of Charlotte with my Master of Arts degree in Communication. My experience in graduate school opened my eyes to a completely new way of thinking critically – about communications, about work, and about life. Below is an excerpt of an interview where I talked about how the program was meaningful to me and how it is meaningful to the Charlotte community.  

As I approach a decade of experience in the world of PR, I can’t help but notice how very different this profession is depending on the context of the job, the industry, and the advancements in communications technology. It goes without saying that digital media tools continue to change HOW our industry does its work, but it does not change WHAT we do or WHY we do it.  In the agency world, we help our clients reach their business goals by reaching their clients. In the nonprofit world, we help achieve the mission of our organizations by telling compelling stories (and often by acting as a triage for never ending requests!). In the corporate world, we do the above, plus measure and report often. In all cases, we must continue to be strong writers and storytellers, using the most appropriate tools and techniques available.

PRSA young professional of the year award Lelia 2013

Honored to accept the 2013 PRSA Charlotte young professional award, alongside my husband.

In the last few years, I have begun to consider myself a communications professional rather than solely a PR pro. The national industry organization for PR pros, PRSA, adopted the following definition of PR in 2012:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

While I completely agree with this definition of PR, specifically in that PR is a process, most people continue to associate PR with media relations, or simply writing press releases. In my day-to-day experience, writing press releases takes about 3% of my time. Thinking about what I do as communications strategy rather than PR helps me feel less bound by any definitions – old or new. It also helps “unbind” any pre-set assumptions that colleagues have when they come to me with a communications need. For example, perhaps a colleague wants to “promote” an upcoming event, and he or she assumes that traditional media relations is the way to go. But, after thinking through some questions, perhaps we determine that a promoted social media campaign and direct email might better reach the target audience. Or, perhaps a video is the way to go. That “a-ha” moment, when I can help someone crystalize their goals and figure out the best strategy to meet those goals has become my favorite part of this career I love.

Lelia on morning news WCCB 2014

On a morning news show in Charlotte in 2014.

Of course, being on TV is always fun, too! I have so many learnings to share that I have accumulated over the last several years, and my hope is that this blog can become a platform in which to share them. It’s a great way for me to look back and make sense of my own experiences, and my hope is that it will help other communications and PR professionals do the same. Communication is a process, after all.

Now, I want to know: What is your job title? Does it reflect your day-to-day work?

Learning from Charlotte leaders
Image courtesy of

Image courtesy of

A couple of weeks ago, I was honored to attend the Charlotte Businesswoman of the Year award luncheon honoring Laura Schulte of Wells Fargo.

North Carolina’s newly-appointed secretary of commerce Sharon Decker offered the keynote address. She talked about lessons she has learned from Charlotte’s great leaders, including Joan Zimmerman, Bill Lee, a homeless woman and a Buddhist monk. As a current student of leadership, I was really interested in Decker’s perspective.

What Charlotte greats have taught me (Sharon Decker)

  • From Bill Lee, Sharon says she learned that “you’ve gotta use what you’ve got.” When she asked him about whether she should get a degree in engineering to advance her career, he taught her that her perspective as a non-engineer was meaningful.
  • From Ellen, a homeless woman, Sharon learned that every human has value, needs purpose and love. She had encountered Ellen one day when she asked Sharon for directions to the hospital. Ellen suffered from mental illness, and fell into homelessness after both of her parents had died. She told Sharon, “I’m not sure where I go from here, but I’m sure there will be another way to make a life.”
  • From Joan Zimmerman, Sharon learned about priorities. After she started the Lynnwood Foundation, she received a letter from Joan. In the letter, Joan told Sharon that she was so proud of her, that she knew Sharon was working hard and that she wanted to remind her to set priorities – knowing what is first in your life, and loving by those priorities.
  • From Rolfe Neill, Sharon learned how to listen. After he read about her in an article, Rolfe reached out to Sharon and said that he wanted to meet her. “I had never had someone listen so intently to my story,” she said after meeting him. His listening touched her, and she never forgot the power of taking the time for real conversation.
  • From a Buddhist monk, Sharon learned what she considers her most important lesson – to be still. The greatest risk to us today is that we don’t know how to be still, she said. Sharon learned to meditate and “hear her own heart,” and she said that we miss things because we don’t listen to the story.

What I admired most about Sharon’s story is that she strives for balance and she is so open to opportunity. She doesn’t try to cover up that finding balance as a successful corporate executive, mother, wife and community leader is hard. Her transparency and honesty draw people in, and are impactful leadership traits.

BWOYlogoWhen introducing award recipient Laura Schulte, Charlotte Observer president and publisher Ann Caulkins described Laura with words like customer-focused, calm, direction, identity and said that Laura “steps up.” In Laura’s remarks after receiving the award, she said that the number one key to Wells Fargo’s success in the Charlotte community has been its goal of making sure that every team member understands why he or she does is important. “Why are we here? Of course making money is a business goal, but I come to work because our customers have a lot going on, and we want to build lifelong relationships with them,” she said.

Connecting customer service to team member engagement was the theme of Laura’s speech. “I believe the responsibility of business goes beyond making money,” she said. “Philanthropy, civic engagement, volunteering…local leaders know that this is what a community needs to thrive.” She also mentioned that it’s important to hire great people and then get out of their way – a great example of empowering others.

Each of these women taught me that there is not one road to being a good leader, and that they share many of the same struggles that the rest of us deal with. A recurring theme that continues to emerge in these discussions is emotional intelligence, a sense of self-worth and understanding, and a talent for helping others feel valued.

Choosing words

We all know that the “face” we put on each day – in our interactions with coworkers, our conversations with strangers, our social media presence, etc. – does not always reflect how we truly feel. For my Goffman fans out there, of course I’m talking about our “front stage” vs. our “back stage.” For those of us in PR, marketing or communications, this juxtaposition is something we think about often.

How we communicate is often a balance of how we feel and how we want to present ourselves. It’s not just the words you say or write, it’s also the meaning behind them. Were you short with a coworker because you are having trouble at home? Are you using your best grammar in an email to your boss because you are hoping for a good performance review?

The thought that I want to leave with you today is from Ralph Waldo Emerson, and was shared on Facebook by my friend Jen.

Emerson quote

Know that you are given a fresh start every day. Every day, you can choose how you communicate with others. Words are very powerful – choose them wisely.

October 24, 2012, 11:00 pm
Filed under: stories | Tags: , , ,

I’m currently in a class called “Interactive Media & Storytelling,” which has been an interesting and strange journey so far. However, as I was reading a chapter in my game design book by Jesse Schell tonight (the art of game design), he made a point that stuck with me.


He said that out of all skills for a game designer to develop, the most important skill is listening. On p. 5 he goes on to say that:

Game designer Brian Moriarty once pointed out that there was a time when we didn’t use the word ‘listen,’ instead we said, “list!” and where did this come from? Well, what do we do when we listen? We tip our head to one side – our head literally lists, as a boat at sea. And when we tip to one side, we put ourselves off balance; we accept the possibility of upset. When we listen deeply we put ourselves in a position of risk. We accept the possibility that what we hear may upset us, may cause everything we know to be contradicted. It is the ultimate open-mindlessness. It’s the only way to learn the truth

I couldn’t help but think about all of the scenarios in which this applies. Most of all, I’m glad that I’m developing my ability to really listen and consider others. Do any of us ever truly listen?

Digital learning: a snapshot
October 17, 2012, 7:23 pm
Filed under: my story | Tags: , ,


I am plugging along in school, and I wanted to share with you a snapshot of a typical evening at Queens. Tonight in my comm601 class, which is really the introductory class to this program, we are expanding our digital literacy through a blogging workshop. Here you see fellow student Jennifer sharing her expertise. We will discuss some of our readings around one particular communication theory, and share the results of an assignment we researched this week. It’s cool to share our experiences and hear from other students about what they have been through and how they use these tools. This program helps open students’ eyes to their passions, which is something I didn’t expect but am thrilled about. For me, it is really fulfilling to spend time exploring and sharing with other students, and it makes you realize how precious your time is every day. If you happen to be interested in learning more, let me know – there is an information session in Charlotte next week.


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