Comments for Backstage Communications

Comment on Review: The End of Business As Usual by Lelia King

Lelia King — Fri, 17 Feb 2012 11:12:34 +0000

Anytime!

Comment on Review: The End of Business As Usual by Zeno Wall

Zeno Wall — Fri, 17 Feb 2012 02:39:47 +0000

Bravo! We should find time to sit down on this. My fingers on the fone keyboard can’t keep up.

Comment on Review: The End of Business As Usual by Lelia King

Lelia King — Wed, 15 Feb 2012 15:19:59 +0000

Hey Zeno – thanks for the comment. I think religion is a whole other beast. In terms of church marketing, I think churches need to first determine their audiences, and then figure out what their goals are in reaching out to each audience. For example, there are current members, local Christians who don’t have a church home, Christians who do have a church home that they might not be happy with, non-christians…the list goes on and on. Not one strategy will reach each audience, which is why churches should really focus in on their primary goals.

I think the book “unChristian” helps a lot with this. It gives us a good look at how people who don’t profess Christianity view those of us who are Christians, and why they are not choosing to join in. How the “church’s” behavior has affected them – again, it’s about research.

For the local church, we need to look at really honing in on our “brand” – who we are as a community of believers – and what our goals are. Then figure out what tools can help us get where we want to go. It can start with one person – why are you a part of that community? How can you better share your personal story?

That’s my two cents – what do you think?

Comment on Review: The End of Business As Usual by Zeno

Zeno — Tue, 14 Feb 2012 01:56:04 +0000

Thanks for the heads up on the book.
I need to check it out.

So how does religion play into all this? WOM has always played a significant role. But Marketing strategies must adapt to their potential audience. Your thot’s ?

Comment on Review: The End of Business As Usual by Lelia King

Lelia King — Mon, 13 Feb 2012 20:42:00 +0000

Thanks Brian. I enjoyed the read and will likely refer back to the book for months to come. Powerful insights and information. I look forward to continuing the conversation!

Comment on Review: The End of Business As Usual by Brian Solis

Brian Solis — Mon, 13 Feb 2012 20:22:59 +0000

Thank you for such a thoughtful review! Well done…

Comment on Researching Made Easy(er) by Philip George

Philip George — Fri, 16 Sep 2011 03:49:33 +0000

“words worth”…!!!

Comment on The Autonomy of the Communications Strategy by Frustration Overturned « Backstage Communications

Frustration Overturned « Backstage Communications — Fri, 26 Aug 2011 00:23:34 +0000

[...] tools (digital media, new media, social media…) doesn’t mean that basic communications strategy has changed. And it’s about much more than Facebook – what about the fact that there [...]

Comment on Thinking bigger, thanking bigger by Erin Hill

Erin Hill — Wed, 05 Jan 2011 20:18:22 +0000

I think this is so true! People are definitely more willing to be supportive when they feel it has been reciprocated. Great post, Lia.

Comment on A New Path by Brian Cockman

Brian Cockman — Mon, 29 Nov 2010 23:22:56 +0000

Congrats, L!! I have a good friend working in the Greensboro office named Deanna Miller. You two should meet. Again, way to go and I’m so happy for you.