Tension is who you think you should be. Relaxation is who you are. -Chinese Proverb If you haven't noticed, I'm taking some time away from the blog this month. I'm working on my to-do list before heading out of town for an end-of-summer vacation. I got to thinking about taking time off. Why is it … Continue reading Need a Moment.
Gratitude is when memory is stored in the heart and not in the mind. -Lionel Hampton Today I passed a sign at a residential complex that said "Customer Appreciation Week," and it got me thinking: why do we have to name specific weeks or days to express our gratitude for our customers, residents, clients or … Continue reading Thought for the Day – Customer Appreciation
Please check out my former college professor's blog, Teaching PR, to read a compelling example of how, if you think about it, any employee can impact their company's brand. Every employee is a "face of the company," not just designated spokespeople. I think it's a good message to remember for business owners - a great … Continue reading All employees are PR people!
The best antidote for fear is knowledge. - Robin Sharma At last week's FreelanceCLT event, one theme stood out for me - freelancers, not surprisingly, are afraid. Afraid of failure. Afraid of running out of money. And I know it's not just freelancers and solo entrepreneurs, but those fears seem louder when you don't have … Continue reading Fear is so 2009
"Preparation is key" is not a new saying, but I think in communications it's especially important. Like paint on your walls, what you say, write or communicate will have a lasting effect.
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes When my May issue of Inc. arrived last week, I turned immediately to Jason Fried's article on business writing. So many of his points reflect my own thoughts … Continue reading Stop the Boring Writing!
I wanted to share today's story written by The Charlotte Observer's social media reporter, Eric Frazier. It's a great recap of a meeting of local social media minds that I attended yesterday - put on by Social Media Charlotte. Fittingly, the title of the presentation we saw was "Social Media ROI - Necessary, but not … Continue reading Social Media ROI