I am currently pursuing a Master of Arts degree in Organizational and Strategic Communication through Queens University's Knight School of Communication (long name, isn't it?). To complement my course in Strategic Communication: Analysis and Theory, I recently purchased Brian Solis' newest book, The End of Business as Usual. I have yet to read his other works in … Continue reading Review: The End of Business As Usual
Social Media
Frustration Overturned
It happened again. I overheard a seasoned communications professional say, "she's young, so she gets all that social media stuff." Seriously? I feel like a broken record - just because we have new communications tools (digital media, new media, social media...) doesn't mean that basic communications strategy has changed. And it's about much more than … Continue reading Frustration Overturned
