Still struggling with how to communicate the power of social media? Still unsure how these platforms can help your business? Watch this. Let's talk about how you can harness the power of social media. Courtesy of Socialnomics.
The Autonomy of the Communications Strategy
“The idea that men are created free and equal is both true and misleading: men are created different; they lose their social freedom and their individual autonomy in seeking to become like each other.” - David Riesman (Photo credit here) Ah, the elusive communications strategy. Frequently also called a PR plan, a social media … Continue reading The Autonomy of the Communications Strategy
Defining PR: Simply Multifaceted
All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. -William Shakespeare One of my Twitter acquaintances and a fellow solo PR pro, Shonali, posted an article today that got me … Continue reading Defining PR: Simply Multifaceted
Would you hire yourself?
I've been on a journey of self-exploration for several months now. And during that journey I've discovered a few things, and become frustrated, and I've run in circles trying to "figure it out" like some math problem that I can't solve. I realized I've been focusing on the wrong question - What do I want … Continue reading Would you hire yourself?
Need a Moment.
Tension is who you think you should be. Relaxation is who you are. -Chinese Proverb If you haven't noticed, I'm taking some time away from the blog this month. I'm working on my to-do list before heading out of town for an end-of-summer vacation. I got to thinking about taking time off. Why is it … Continue reading Need a Moment.
Thought for the Day – Customer Appreciation
Gratitude is when memory is stored in the heart and not in the mind. -Lionel Hampton Today I passed a sign at a residential complex that said "Customer Appreciation Week," and it got me thinking: why do we have to name specific weeks or days to express our gratitude for our customers, residents, clients or … Continue reading Thought for the Day – Customer Appreciation
All employees are PR people!
Please check out my former college professor's blog, Teaching PR, to read a compelling example of how, if you think about it, any employee can impact their company's brand. Every employee is a "face of the company," not just designated spokespeople. I think it's a good message to remember for business owners - a great … Continue reading All employees are PR people!
Fear is so 2009
The best antidote for fear is knowledge. - Robin Sharma At last week's FreelanceCLT event, one theme stood out for me - freelancers, not surprisingly, are afraid. Afraid of failure. Afraid of running out of money. And I know it's not just freelancers and solo entrepreneurs, but those fears seem louder when you don't have … Continue reading Fear is so 2009
Freelancers: Is it time to give yourself a raise?
Are you a freelancer (any industry) in or near Charlotte, NC? Tomorrow night, I'm serving on a panel of freelance specialists as part of the Freelance CLT meetup group. We will be discussing how much freelancers should charge for their work and other related issues. Some of us write, others communicate, others edit or shoot … Continue reading Freelancers: Is it time to give yourself a raise?
Building business one tweet at a time…
Check out this WBTV segment by Kristen Miranda...It's about how to use Twitter to build professional relationships and boost business. You may recognize someone in the segment!
Backstage Communications 