I am currently pursuing a Master of Arts degree in Organizational and Strategic Communication through Queens University’s Knight School of Communication (long name, isn’t it?).
To complement my course in Strategic Communication: Analysis and Theory, I recently purchased Brian Solis’ newest book, The End of Business as Usual. I have yet to read his other works in their entirety, including Engage, which is still on my list.
What I like about Solis is that he continually returns to research – it’s not about his own observations as much as it’s about his continual questioning and probing. Makes sense, because he is employed with research-based advisory firm Altimeter Group. Continue reading