Review: The End of Business As Usual

I am currently pursuing a Master of Arts degree in Organizational and Strategic Communication¬†through Queens University’s Knight School of Communication (long name, isn’t it?).

To complement my course in Strategic Communication: Analysis and Theory,¬†I recently purchased Brian Solis’ newest book, The End of Business as Usual. I have yet to read his other works in their entirety, including Engage, which is still on my list.

What I like about Solis is that he continually returns to research – it’s not about his own observations as much as it’s about his continual questioning and probing. Makes sense, because he is employed with research-based advisory firm Altimeter Group. Continue reading