We all know that the "face" we put on each day - in our interactions with coworkers, our conversations with strangers, our social media presence, etc. - does not always reflect how we truly feel. For my Goffman fans out there, of course I'm talking about our "front stage" vs. our "back stage." For those … Continue reading Choosing words
Public relations and the communications industry should take a lesson from yoga. We need more balance, more stretching and most of all, don't forget to breathe. Photo credit
It happened again. I overheard a seasoned communications professional say, "she's young, so she gets all that social media stuff." Seriously? I feel like a broken record - just because we have new communications tools (digital media, new media, social media...) doesn't mean that basic communications strategy has changed. And it's about much more than … Continue reading Frustration Overturned
All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. -William Shakespeare One of my Twitter acquaintances and a fellow solo PR pro, Shonali, posted an article today that got me … Continue reading Defining PR: Simply Multifaceted
Please check out my former college professor's blog, Teaching PR, to read a compelling example of how, if you think about it, any employee can impact their company's brand. Every employee is a "face of the company," not just designated spokespeople. I think it's a good message to remember for business owners - a great … Continue reading All employees are PR people!