It happened again. I overheard a seasoned communications professional say, "she's young, so she gets all that social media stuff." Seriously? I feel like a broken record - just because we have new communications tools (digital media, new media, social media...) doesn't mean that basic communications strategy has changed. And it's about much more than … Continue reading Frustration Overturned
The Autonomy of the Communications Strategy
“The idea that men are created free and equal is both true and misleading: men are created different; they lose their social freedom and their individual autonomy in seeking to become like each other.” - David Riesman (Photo credit here) Ah, the elusive communications strategy. Frequently also called a PR plan, a social media … Continue reading The Autonomy of the Communications Strategy
Defining PR: Simply Multifaceted
All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. -William Shakespeare One of my Twitter acquaintances and a fellow solo PR pro, Shonali, posted an article today that got me … Continue reading Defining PR: Simply Multifaceted
Would you hire yourself?
I've been on a journey of self-exploration for several months now. And during that journey I've discovered a few things, and become frustrated, and I've run in circles trying to "figure it out" like some math problem that I can't solve. I realized I've been focusing on the wrong question - What do I want … Continue reading Would you hire yourself?
Prepping and priming and painting, oh my!
"Preparation is key" is not a new saying, but I think in communications it's especially important. Like paint on your walls, what you say, write or communicate will have a lasting effect.
Social Media ROI
I wanted to share today's story written by The Charlotte Observer's social media reporter, Eric Frazier. It's a great recap of a meeting of local social media minds that I attended yesterday - put on by Social Media Charlotte. Fittingly, the title of the presentation we saw was "Social Media ROI - Necessary, but not … Continue reading Social Media ROI
Researching Made Easy(er)
“Research is to see what everybody else has seen, and to think what nobody else has thought.” Nobel Prize-Winner Albert Szent-Györgyi How well do you know your competition? How well do you know your customers? When putting together a business proposal, many entrepreneurs and small business owners will do competitive research to build a business … Continue reading Researching Made Easy(er)