It happened again. I overheard a seasoned communications professional say, "she's young, so she gets all that social media stuff." Seriously? I feel like a broken record - just because we have new communications tools (digital media, new media, social media...) doesn't mean that basic communications strategy has changed. And it's about much more than … Continue reading Frustration Overturned
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -- Maya Angelou Someone recently asked me about my personal media relations strategy. For me, it's all about quality vs. quantity. This is one of the areas where I see … Continue reading Top Quality Influencers
Still struggling with how to communicate the power of social media? Still unsure how these platforms can help your business? Watch this. Let's talk about how you can harness the power of social media. Courtesy of Socialnomics.
“The idea that men are created free and equal is both true and misleading: men are created different; they lose their social freedom and their individual autonomy in seeking to become like each other.” - David Riesman (Photo credit here) Ah, the elusive communications strategy. Frequently also called a PR plan, a social media … Continue reading The Autonomy of the Communications Strategy
All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. -William Shakespeare One of my Twitter acquaintances and a fellow solo PR pro, Shonali, posted an article today that got me … Continue reading Defining PR: Simply Multifaceted
Gratitude is when memory is stored in the heart and not in the mind. -Lionel Hampton Today I passed a sign at a residential complex that said "Customer Appreciation Week," and it got me thinking: why do we have to name specific weeks or days to express our gratitude for our customers, residents, clients or … Continue reading Thought for the Day – Customer Appreciation
The best antidote for fear is knowledge. - Robin Sharma At last week's FreelanceCLT event, one theme stood out for me - freelancers, not surprisingly, are afraid. Afraid of failure. Afraid of running out of money. And I know it's not just freelancers and solo entrepreneurs, but those fears seem louder when you don't have … Continue reading Fear is so 2009
Check out this WBTV segment by Kristen Miranda...It's about how to use Twitter to build professional relationships and boost business. You may recognize someone in the segment!
I wanted to share today's story written by The Charlotte Observer's social media reporter, Eric Frazier. It's a great recap of a meeting of local social media minds that I attended yesterday - put on by Social Media Charlotte. Fittingly, the title of the presentation we saw was "Social Media ROI - Necessary, but not … Continue reading Social Media ROI
"Do unto others as you would have them do unto you." - The Golden Rule You have heard it before. Perhaps you learned the phrasing in elementary school or a place of worship. I doubt many of us actually remember learning the infamous "golden rule." But how long has it been since you really thought … Continue reading The Golden Rule