How to share customer success stories – My chat with CoSchedule

A few weeks ago, I was so honored to be asked to talk with Nathan Ellering about sharing customer success stories and content planning. Nathan is the Head of Marketing Demand Generation at CoSchedule, an app I use for editorial content planning and social media scheduling.

Over the last couple of years, I’ve had the privilege of talking with more than 100 Iron Yard alumni and telling their stories on The Iron Yard blog. They’ve told me about their families, their struggles, their dreams and their weakest moments. And they have trusted me to share their stories, knowing that if someone else out there is experiencing something similar, they are not alone.

As a marketer and communicator, I see these stories as gold. To me, there is nothing more unifying than a story featuring universal human truths. Continue reading

Never too late to change your life.

I wrote a little something on LinkedIn today after an unexpected encounter in my office yesterday. Thought I’d share it here too.

It’s never too late to change your life.

Yesterday, a man in his late 50s/early 60s walked into our office at about 4p.m. and told us he wanted to talk to someone about what we do at The Iron Yard. He told us he’d been in banking for 36 years and he – for some reason – realized today was the day. He can’t see a future in banking, and he is ready to move on.

I would love to know what happened yesterday for him to come to that realization.

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A new path

A few weeks after I started working with Charlotte Center City Partners, our CEO Michael stopped me on the street and gave me this piece of advice: “I want you to develop your own voice. Don’t just expand on what we’ve done before or try to assimilate to what exists here. Your perspective is unique and valuable.” Not only did his words stick with me and continue to encourage me during my time with CCCP, they also represent my Charlotte chapter.

When my husband and I moved to Charlotte in 2009, I had been through a layoff and was struggling to survive – much less grow and thrive – as a communications consultant and freelance writer. I had a few years of experience, but I was hungry for more. I wanted to stretch myself, continue learning and improving, get out of my comfort zone and find a path that really fit me – not just a path that I was supposed to want. Continue reading

Changing media landscape in Charlotte: Hyperlocal is in

We have a fairly new crop of hyperlocal media outlets and blogs popping up in Charlotte. I put together a quick recap in case you are interested in following along (and many of you already are!).

Though most of these have significantly smaller audience numbers than traditional media outlets, they can often have a very targeted audience (for most of these, it’s a millennial and Gen X audience, well connected and engaged, local). If you know of other sites or outlets, please let me know and I’ll add them to my list! Continue reading

Lessons in reporting: Here’s to you, Dan Charles

Dan Charles, food and agriculture correspondent, NPR Morning Edition
Dan Charles, food and agriculture correspondent, NPR Morning Edition

I think NPR’s Dan Charles should win an award. Not just for writing or reporting – though I am certain he is deserving of awards in those categories. I have never followed Dan closely, although I enjoy his reporting on Morning Edition. But one of his stories last week has stuck with me for days now. Not because of the topic or content, but because Dan made three choices. He chose to:

  1. Admit that he had incorrectly reported something
  2. Educate himself and get to the bottom of the story
  3. Report a follow-up story, correcting himself and better educating listeners

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Defining and unbinding PR in 2015

PR in 2015 - image courtesy of Blue Rock marketing
PR: Image courtesy of Blue Rock marketing

The past couple of years have been quite a blur for me and for my career. Since joining Charlotte Center City Partners as Director of Communications, I have held on tight for an amazing roller coaster ride of learning, experiencing and understanding the role of PR and strategic communications in a variety of contexts. In late 2013, I was honored to receive the PRSA Charlotte “Young Professional of the Year” award, and in May 2014, I graduated from the Knight School of Communication at Queens University of Charlotte with my Master of Arts degree in Communication. My experience in graduate school opened my eyes to a completely new way of thinking critically – about communications, about work, and about life. Below is an excerpt of an interview where I talked about how the program was meaningful to me and how it is meaningful to the Charlotte community.  

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