“Do unto others as you would have them do unto you.”
You have heard it before. Perhaps you learned the phrasing in elementary school or a place of worship. I doubt many of us actually remember learning the infamous “golden rule.” But how long has it been since you really thought about how that rule applies today?
When it comes to communicating with social media tools, the golden rule is key. Think about it: If you have a blog, you may hope that people will comment on your posts, link to your blog or include you on a blogroll. But if you aren’t doing that for other blogs, why should you expect a favor in return?
I forget this sometimes. I read blogs of friends and colleagues and don’t always comment. I don’t always retweet links that are interesting. But if I want to build my online presence, that’s exactly what I should be doing. The same applies to any organization or business.
Your challenge? Take initiative. Add cool blogs you find to your blogroll and post links on Twitter and Facebook. Rate local businesses on Yelp. Not just so they will do the same for you, but because you actually think they offer valuable content. Think WWRL – What Would Your Readers Like?
Do unto others as you would have them do unto you. It’s a community, after all – not a one-way street.
Feel free to leave any questions about linking, blogrolls etc. here!
Lelia King 
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