I wanted to share today’s story written by The Charlotte Observer‘s social media reporter, Eric Frazier. It’s a great recap of a meeting of local social media minds that I attended yesterday – put on by Social Media Charlotte.

Fittingly, the title of the presentation we saw was “Social Media ROI – Necessary, but not Evil.” Measuring the power and the expense of social media is top-of-mind for many business owners. We know that social media is important, and we are learning how to do it. But how much does it really cost, and how much return on that investment can we expect?

If these are questions that you ponder, I encourage you to read Eric’s recap of the meeting for some ideas. If you are on Twitter, follow #smbCLT for updates. I’m excited to continue working with such a smart, proactive group!

Questions? Feel free to leave comments so we can discuss.