Changing media landscape in Charlotte: Hyperlocal is in


We have a fairly new crop of hyperlocal media outlets and blogs popping up in Charlotte. I put together a quick recap in case you are interested in following along (and many of you already are!).

Though most of these have significantly smaller audience numbers than traditional media outlets, they can often have a very targeted audience (for most of these, it’s a millennial and Gen X audience, well connected and engaged, local). If you know of other sites or outlets, please let me know and I’ll add them to my list!

(Note: if this is a topic that really interests you, I suggest you also read this great article on Neiman Lab that explores what the boundaries are when it comes to journalism today, and how the rise of digital tools is changing who defines journalism.)

CharlotteFive

Charlotte Five – launched in 2014 by the marketing/advertising department at the Charlotte Observer. Has about 5,000 views per day. Mission is to “make Charlotte the smartest and most connected city in the world. Great cities matter.” Here’s a Nieman Lab story about the format. Publish Charlotte’s “top 5 news and entertainment stories” each day at 7am. Sign up for newsletter here.

CharlotteAgenda

Charlotte Agenda – newly launched site and newsletter that publishes a handful of short articles each weekday morning and afternoon. Founded by Ted Williams, who started Charlotte Five a few months ago (see above). Stated mission is to “make Charlotte the smartest, most human city in the world” (sound familiar?). Topics include neighborhoods, beer, entrepreneurs, cool jobs, and working out. UPDATE: Views are now hovering in the 10,000/weekday range. This popular story about Chantilly has 3,600 views so far. Sign up for newsletter here. From Ted: We have no interest in scaling to other cities – instead of going wide we want to go deep. We bleed Charlotte. We’re in love with this city.

WeLoveCLT

We Love CLT – Site launched in 2014, with mission “to support and bring together a community that isn’t defined by the industry you work in, the people you know or the place you are standing at this very moment.” This group hosts a speaker series once a month, plus a weekly newsletter sent each Friday. Click here to sign up for the newsletter. They encourage people to share online using #WeLoveCLT.

CLTCommunityRadio

Charlotte Community Radio – newly launched non-profit local digital radio station, site and newsletter run by volunteers. They want to provide “a forum for people, issues and events that traditionally lack media access by promoting user-generated content and citizen journalism in an effort to engage the local community.” Arts, cultural and music programming will be produced or hosted by local artists, performers, musicians, storytellers, DJs, etc. Number of listeners/viewers unknown.

Other hyperlocal outlets (some are still in infancy, some are more established):

Detailed Block (thanks James for the tip!) – founded by local Charlotte residents and entrepreneurs who desire to change how local media is viewed and consumed. The site strives to connect the community with information pertaining to high growth Charlotte startups, while providing a quick snapshot of important news and discussion about the entrepreneurial ecosystem.

Offline Media (thanks Andrew for the tip!) – says their mission is “challenging people to live more interesting and memorable lives.” (a little vague, but it’s essentially a curated list of events and happenings by place).

QC Independent Radio – Born out of a love and appreciation for the classic radio format, as well as a vision for what the digital age can bring, QC Independent Radio aims to redefine the radio experience. (hat tip to Stephen!)

Life Inside the Loop

The Queen City Buzz

Popular hashtags to search for local content:

#exploreCLT

#mycharlotte

#weloveCLT

#gifwarsCLT (funny)

#peopleofCLT

#instabeerupCLT and #cltbeer (beer lovers unite)

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